Rich Media solutions provider Eyeblaster this week announced the opening of a Chicago office to provide greater support and service to its clients in the Midwest, including online agencies,
advertisers and publishers. Eyeblaster's new office will be led by veteran online advertising executive Brenda Coan, who will serve as Manager of Business Development for the Midwest Region. In this
role, Coan will be responsible for overseeing Eyeblaster's Midwest-based clients such as Starcom IP, FCB and OMD in Chicago, Zentropy Partners in Minneapolis and Ford Motor Media in Detroit, as well
as garnering new clients. According to Nielsen//NetRatings' AdRelevance service, Eyeblaster is the number one branded rich media platform in the industry, and represents more ad campaign impressions
than any other branded rich media technology provider. Eyeblaster served more than 717 million impressions, or 42.4 percent of the market, in 1st Quarter 2003, including 53% of all unique branded rich
media ad units served.
