MMA Releases Mobile Couponing Rules

The Mobile Marketing Association has published guidelines for mobile couponing, which it defines as “electronic coupons or rebates that traverse the full redemption process without the requirement for conversion into a paper or other hard-copy format.” The guidelines include the five stages of mobile price promotions, general and campaign-specific best practices, and tips for designing coupons, using the word “free” and creating terms and conditions. The MMA’s Mobile Couponing Task Force created the standards with input from the Mobile Commerce Committee as well as a 30-day public comment period. More information on the guidelines can be found here.
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