• by Aaron Baar , April 13, 2011

Consumers are becoming more aware of 3D televisions over the past six months, according to the NPD Group, though with that awareness comes concerns about the technology.

According to the market research company, consumer awareness 3D LCD televisions rose from 36% in September 2010 to 28% in February 2011. Awareness of 3D plasma TVs rose to 32% from 21% in those six months.

Yet in that same survey, consumers revealed their two major pain points for buying a 3D television were the price and the need to wear glasses. In fact, those two sticking points have become more of an issue for a greater percentage of consumers.

"Concerns about price and an aversion to 3D glasses both saw relative increases as inhibitors to adopting 3D televisions," said Ross Rubin, executive director of industry analysis at The NPD Group, in a statement. "However, as prices and price premiums for 3D TV decline, glasses are becoming a more prominent inhibitor, and are poised to overtake price."