Yokohama Tire Running Ad With Kids-Game Theme

  • April 14, 2011
Yokohama Tire Corporation has a new TV commercial based on the kids' game, "Duck, Duck, Goose." The ad, shot at the San Bernardino International Airport, broke nationally on ABC during the 12 Hours of Sebring endurance race. It features off-road Yokohama-sponsored racers Cameron and Heidi Steele driving around a circle of high-performance vehicles equipped with Yokohama tires.

The ad will run on ESPN, ESPN2, TNT, CNBC, TRU, Golf and Comcast Sportsnet through October 2011. Promotional versions of the commercial are also currently airing in the Boston and Houston markets, where the company has existing sports marketing agreements with the NBA's Celtics and Rockets.

DDG was created by Yokohama's ad agency -- Culver City, California-based Kovel/Fuller -- and produced by Bandito Brothers.



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