Mariott Signs With Content Marketing Firm

  • April 14, 2011
Mariott International's luxury brand JW Marriott has signed with McMurry to create its first branded in-room magazine.

The first issue of the yet-to-be-named quarterly publication will arrive in hotel rooms worldwide this summer.

"We knew of McMurry's award-winning work and service orientation through its ongoing, 10-year relationship and many successes with The Ritz-Carlton," says Mitzi Gaskins, vice president of brand management for JW Marriott Hotels & Resorts. "We look forward to the partnership and to the magazine, which will be as unique as the JW Marriott brand itself and will provide engaging content for our guests to enjoy while they stay with us."

The lifestyle magazine will be designed to appeal to the passions of the JW Marriott guests, who are sophisticated, self-assured travelers interested in authentic travel experiences, arts and culture, innovative cuisine and wellness.--Tanya Irwin



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