There's never enough time in the day to do everything, even when SEO professions know the problem and how to fix it. Tom Critchlow provides a wealth of insights on how to "avoid stagnation" when it
comes to optimizing Web sites for better rankings and content. Some may seem like common sense. For starters, stop generating long and lengthy 50-page reports. It wastes time. Make sure the report
convinces someone that change needs to happen. And focus on how to get it done. People need to know how to make the processes actionable.
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