Customer insight communities company Communispace is partnering with the Ad Council, a nonprofit organization that delivers critical, public awareness messages to the American public. The deal will
enable the Ad Council to get consumer insights from private online communities on topics such as preventative health, education, and community well-being. Communispace had done research through its
IdeaSpaces communities around the Ad Council's Child Passenger Safety PSA campaign last fall. Communispace used participant insights to develop strategies for educating parents on child transportation
safety measures. The firm says the Ad Council will be using these insights to help shape future messages.
--Karl Greenberg
