A new spot for Corona Light by U.S. distributor Crown Imports eschews, for the first time, anything to do with beaches, waves and bikinis. The new spot features New York DJs working a rooftop party in
L.A. The brand last year started moving away from the beach scene to get consumers to start thinking about other places Corona Light might be imbibed. The beach will remain central to ads for Corona
Extra, but the company wants Corona Light to be more urbane.
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