Meineke Car Care has inked a three-year deal to sponsor the Texas Bowl. "We believe it's a good, solid branding opportunity over a long period of time," said the chairman of Driven Brands, the
Charlotte, N.C.-based parent of Meineke. The company will back its reported $1 million-per-year title sponsorship of the "Meineke Car Care Bowl of Texas" with a national ad campaign. The Texas Bowl
will be shown on ESPN network, and had an average audience of 4.1 million last year.
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