'Adweek' Revamps As Single Brand

  • April 18, 2011
Adweek re-launches today, merging Adweek, Brandweek and Mediaweek into a single brand. The revamped magazine's new sections include "Front," which features "Trending Topics," the latest news in advertising, tech, print, marketing and television, and "The Spot," which looks at the making of hot commercials. Also, a new focus for the magazine, the "super influencers" will profile an array of personalities, from Mark Zuckerberg to Jon Stewart. "The media business is in the midst of nothing less than one of the most dramatic instances of industrial transformation in our time," states Michael Wolff, editorial director.

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