"Now retailers are rapidly realizing they no longer have a choice, because customers expect to be able to shop on their phones and want the experience to be as
good or better than on a computer," writes The Times. "That is what 85% of online shoppers told Tealeaf, a software company that monitors buyers' online behavior." Suggesting a clear opportunity,
shoppers also told Tealeaf that mobile shopping was more frustrating than sitting in traffic or visiting the D.M.V.
What's more, comScore estimates that shoppers spent $1.1 billion via their phones in the last three months of 2010, a sharp increase over the course of the year.