A new series, "Capitales del Futbol," a joint project of ESPN and MasterCard, is being shown across Latin America this month. The first aired last Sunday. The series is being shown at the same time
in 18 Spanish-speaking countries and Brazil. The channel says this is the first simultaneous premier of this type. The program looks at Buenos Aires, Madrid, Milan and Rio de Janeiro -- all soccer
cities. MasterCard gets branding in each episode, which highlights each city for visitors, and MasterCard commercials will air during each episode as well. The program includes "presented by
MasterCard" microsites devoted to the series.
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