MDC Partners agency Kirshenbaum Bond Senecal, along with First Round Capital, Charles River Ventures and Lerer Ventures, have provided $2.7 million in funding for new social media ad platform Adaptly.
The company said it has already delivered campaigns for Pepsi's Lipton Brisk across various social networks, including Facebook, LinkedIn and MySpace. "We've created a platform that makes social
advertising as easy as friending on Facebook, so ad agencies can finally scale social advertising and grow their businesses," says Nikhil Sethi, co-founder of Adaptly. --Les Luchter