The goal is to create a seamless booking experience for the company's guests, bring the experience of visiting one of the properties to life online and deliver a strong brand identity on each site.
Definition 6 will create an enterprise level booking engine platform, a scalable content management system and a more robust collection of marketing tools. These upgrades will improve the check-out process, the ability to manage the website on a day-to-day basis, the ability to present video in a more engaging way, and social and mobile integrations as these platforms continue to grow in importance.
The new sites will go live in the third quarter of 2011. Including the five parks getting the new sites, HFE owns, operates or partners in 26 entertainment, tourism and hospitality properties in 10 states.--Tanya Irwin