Bd's Mongolian Grill CEO Rodger Head discusses how he plans to get customers to think of the brand as more than a stir-fry concept. The stir-fry chain, which has 34 locations in 13 states, primarily
in the Midwest, finished 2010 with a 3% drop in same-store sales. Those losses year-to-date have narrowed to 2.4%, and the average check has inched up 40 cents. He is optimistic the chain can open as
many as five restaurants this year and achieve a 1% gain in same-store sales.
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