Deutsch Grabs Monster

  • July 10, 2003
Online job site Monster named Deutsch its advertising agency of record. The U.S. advertising budget, a large portion of Monster's $115 global marketing budget, will include print, TV, radio, and online advertising. "Deutsch is a world-class agency poised to capture the true essence of the Monster brand. We are excited to work with such a high caliber organization that has helped advance the business initiatives of its clients through integrated marketing approaches," said Jeff Taylor, Founder and Chief Monster. "As the market continues to change, we look forward to the continued evolution of Monster as a leading consumer brand that speaks to all job seekers across all industries."
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