Digital Fuels Publicis Growth, Now Accounts For 28.2% Of Total

Publicis Groupe, the Paris-based holding company that owns VivaKi operations like Digitas, Starcom MediaVest, and Zenith Optimedia, this morning reported a healthy rise in first quarter earnings, and said that the percentage of revenues that now come from digital advertising and media services has grown to 28.2% of its total. That's up from 27.0% in the first quarter of 2010.

A lot of that growth was generated in North America, which accounts for 49% of Publicis' total revenues. Digital related revenues now account for 42.1% of Publicis' North American revenues.

Publicis reiterated its goal of transforming its entire organization vis a vis digital growth, and said it planned to have more than a third (35%) of its total revenues coming from digital operations within three years.

Digital was also a strong factor in Publicis' organic growth during the quarter. The organic growth of Publicis' worldwide digital operations was 12.6%, nearly twice the rate of Publicis' overall organic growth rate of 6.5%.

Publicis' total revenues rose 10.7% to $1.286 billion during the first quarter of 2011.

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