"CreateTech," a one-day conference to be held Friday, May 20, at the Sentry Midtown Conference Center (730 Third Avenue, New York City), will explore the challenges facing creative technologists.
"CreateTech" champions the confluence of creative and technology, and the critical role played by creative technologists in the current ad landscape. The 4As is also establishing a new Creative
Technology Committee to further the work of the conference with agencies and clients. The committee will be co-chaired by Scott Prindle, SVP, executive technology director, CP+B and Trevor O'Brien,
creative technology director, McKinney.