• Hollywood Reporter, Thursday, April 21, 2011 3:31 PM

Viacom stock hit its highest price since the company split from CBS in 2006. "Viacom currently sits at an operating sweet spot given strong ratings growth over the past several quarters at MTV, a robust kids' upfront market, a solid film lineup and an attractive valuation," wrote Davenport & Co. analyst Michael Morris in a report titled "Viacom's Time to Shine."

Other favorable aspects include an upsurge in ratings at the company's cable networks, which should help the company make upfront deals "from a position of power," added Morris.

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