"Aspirational, blue skies, upbeat, optimistic and character-driven." Those are the guidelines for shows getting the greenlight at USA Network, according to Bonnie Hammer, chairman of NBC Universal
Cable Entertainment and Cable Studios, in a
Wall Street Journal profile of the no. 1 cable channel.
Still, USA, which is making more of an investment in original programming than ever
before -- six shows, with more premiering in the fall to go head-to-head against network programs -- is in danger of becoming "formulaic." "In a creative world, when you have a brand the danger is
that every show becomes the same show," Jon Turteltaub, executive producer of the new USA show "Common Law," tells WSJ.
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