Interpublic Taps Screen Digest's Létang As New Forecast Chief

  • April 25, 2011
Interpublic's Magna Global unit this morning named Vincent Létang executive vice president-director of global forecasting, succeeding Brian Wieser, who left to become CMO of Simulmedia. Létang had been a senior analyst and head of advertising research at Screen Digest in London. Before that, he was head of the media practice at BIPE, a Paris-based consulting firm.
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