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Young Digital Marketer Launches Brand-Aligned Awards Startup For Gaming

  • Time, Monday, April 25, 2011 9:45 AM
Brian Wong, 20, launched Kiip, a rewards network that gives game developers a way to get brand marketing revenue and reward points at the same time. The company gives people who score high points products from specific brands. "When you see an ad on TV that you don't like you can ignore it...what we are trying to do is bring emotion back to advertising. We're trying to bring sexy back. We're trying to tie your feelings for a brand with a parallel set of emotions."

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