Yet according to NYT, "Google has not consistently followed the mobile-first mantra, and some analysts, including Colin W. Gillis
of BGC Partners, say it has not moved quickly enough to create new mobile products or ads." Says Gillis: "They've done a really good job of positioning themselves so they can't get boxed out of the
market ... Now they just need to deliver some innovation."
Last year, Google said mobile ads would do $1 billion in revenue in 2011. Alas, in an increasingly mobile world, Gillis says that mobile ads generally sell for less than half the price of Web ads.