• Ad Age, Monday, April 25, 2011 4:15 PM

Media buying companies report hiring was up 43% in Q1, a substantial climb from the 25% increase reported for the same quarter last year. That was among the encouraging statistics evident in a quarterly survey of media-buying companies by software provider Strata.

In other good news, 56% of companies surveyed reported an increase in business in Q1, and a similar percentage noted that growth during the first half of this year should beat out that of the last half of 2010.

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