isd inc., a media auditing and analysis company, named today George Searle CEO. Previously, as CEO of LimeWire, Searle led and rebuilt the popular file-sharing application in the world, with a global
footprint of more than 200 million users from every country. isd president Aaron Conti stated that Searle's "extensive background in traditional and new media will be an asset to advertisers and
agencies looking to measure, track and improve their return on media investments."
