According to VentureBeat, investors include Digg backers Mike Maples, Jr. of Floodgate, and David Sze of Greylock Partners, as well as Ron Conway, Dave Morin, Philip Rosedale, Ev Williams, Joshua Schachter, Ashton Kutcher, Philip Kaplan, Chris Sacca, Gary Vaynerchuk, Tony Hsieh, TechCrunch's Michael Arrington, and others. Notes VentureBeat: "The 'development lab' model seems to be a nice career path for entrepreneurs who have launched one or two successful companies and now want to create cool new products without the headache of running a mature company."