Search engine optimization experts have a tendency to give away information. There are countless blogs providing step-by-step strategies on everything from link building to image and video optimization. Some industries might call that revealing trade secrets, but these SEO experts believe they do it for the good of the industry. I could slam these guys and girls for cutting their own throats -- financially speaking -- but instead I look at the glass half full, rather than half empty, and agree with their do-gooder approach.
One caveat: it goes without saying that marketers who take free advice need to use good sense by verifying sources and confirming strategies before implementing them.
Companies aren't shy about giving away tools, either. Jeremy Bencken serves up a list of about 50 link-building tools that automate the process. Many are free.
The willingness to give away tips and tools to marketers at fledgling companies attempting to optimize Web sites is a new idea, but it does demonstrate goodwill. And it provides insights into how Google, Bing and Yahoo index and rank pages, so potential clients can quickly find information. LinkedIn has increasingly become a tool to support question-and-answer (Q&A) forums specializing in SEO.
AdGooroo said Thursday it signed on Chief Link Evangelist Eric Ward, with expertise in content linking strategies, to answer link-building and SEO questions for the company's LinkedIn group members. The initiative gives both new and advanced link builders the opportunity to have questions personally answered by Ward, who has more than 16 years of developing backlink strategies for companies such as Amazon, PBS.org, Warner Bros., The New York Times and Weather.com.
Ward, who helped AdGooroo develop its Link Insight tool, plans to answer between two and three questions weekly to dispel inaccurate information about link building that confuses people and leads them into building ineffective linking strategies. LinkedIn continues to become a social tool that fosters two-way conversations with existing and prospective clients.
SEO Dojo experts Terry Van Horne and Dave Harry, who is known to industry insiders as "Gypsy," also launched LinkedIn forum to foster conversations on a variety of topics.
The SEO community builds business by helping others. Many begin by providing information to demonstrate skills. Besides, Van Horne doesn't believe in secrets, so it doesn't hurt business. "Dave and I help a lot of people," he said, noting that nearly all their clients come directly from helping people first.