Digital agency Mediasmith has promoted John Cate to the new position of executive vice president-COO, where he will take on some of the duties previously held by David Smith, founder and CEO, who
retains those titles. Cate will now have responsibility for total agency profit and loss, with all agency departments reporting to him. Cate joined MediaSmith a year ago as executive vice
president-general manager after serving in the same title at Aegis Group's Carat unit. During his career, he also held key media positions at Leftfield PLC, TBWA Chiat/Day, Ketchum Advertising, and
McCann Erickson.
--Les Luchter
