The company's biggest U.S. campaign includes TV and a billboard in New York's Times Square. There will also be new print ads, baseball-related advertising, and consumer promotions. The new TV ad, "Be
One with It," focuses on the driver's feeling of "being one" with the tire and the road. The spot will run on ESPN, Discovery, Spike, Speed, CNN, Food Network, History, TruTV and FX, as well as
regionally in top markets. Hankook also signed on as sponsor of the current season of "Car Warriors" on Speed Network. Print advertising will include placements in both auto enthusiast and consumer
lifestyle magazines like
Maxim, Men's Health, Popular Mechanics, Car And Driver and
Forbes.Read the whole story at Tire Review »
