Beginning December 30 on Monday Night Football, Pepsi and Lay's will begin running a joint advertising campaign for both products titled "It's How You Watch The Game." The commercials feature fans
watching games on TV while enjoying Pepsi and Lay's products. Created by BBDO New York, the agency for both brands, this campaign marks only the second time Pepsi and Frito-Lay have advertised
together. In 2001, the companies ran a commercial on Spanish-language television featuring Pepsi and Doritos and Latin stars Chayanne and Lucero.