Hey Spike, Can Ya Handle This?

  • December 27, 2002
Pepsi-Cola North America (PCNA) has named Spike DDB its multicultural advertising agency of record. Spike DDB is a minority-owned, full-service advertising agency founded by world-renowned film director Spike Lee and DDB Worldwide. The agency's first commercial work for PCNA will be a TV ad starring recently signed Beyonce Knowles. The new TV ad is scheduled to air sometime in early 2003. Spike DDB's new arrangement with Pepsi may go beyond creating TV advertising to include development of radio, print and Internet creative. BBDO New York, Pepsi's longtime agency of record, continues to handle general market advertising, while Dieste Harmel & Partners, based in Dallas, is responsible for Pepsi's Latino advertising.
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