Fiat North America is promoting its new Fiat Gallery showroom in the SoHo area of Manhattan by planting 12-foot pear trees in eight Fiat 500 cars in the city. The trees, in Fiat 500s, are intended as
a contribution to New York City Department of Parks & Recreation and New York Restoration Project's MillionTreesNYC effort. The cars line parts of Canal Street and the Avenue of the Americas. The cars
will be moved, but the trees will stay.
