• by Laurie Sullivan  @lauriesullivan, May 5, 2011

Gian Fulgoni, chairman and co-founder of comScore, looked at complimentary strategies between TV and online video at the Search Insider Summit in Captiva, Fla., Thursday. He said consumers only watch about three hours of online video weekly, but the amount of time continues to grow faster than television. One reason is because more long-form video content continues to come online, up about 15% per year.

Some of the important points Fulgoni highlighted includes: search is an important part of the decision making when it comes to consumer products, display ads are affective in driving offline sales, rich media and video hold the key to moving dollars on to the Internet, and an integrated campaign involves search, display, video and TV.