At the Search Insider Summit at Captiva, Fla., on Thursday, David Szetela, founder and CEO of Clix Marketing, said search marketers will see 20% of conversions will come from the Web site, and 80%
will come from mobile, applications, in-games, and in-audio streams by 2013. Voice input and output will become the next user interface breakthrough. Those were a couple of insights shared. SEM
ramifications include applications such as Google click to call and AdWords Call Metrics.