Draftfcb has acquired Blue Barracuda in London, which provides full-service digital strategies for such clients as Pizza Hut, Getty Images and Roche Pharmaceuticals. Draftfcb London works with Bausch
+ Lomb, Coca-Cola, General Motors, Kraft, among others. Blue Barracuda and its 60+ staff are being merged into Draftfcb's London agency, effective immediately. The newly fortified agency will operate
under the Draftfcb London name, adding as a descriptor: "Fueled by Blue Barracuda." It will employ more than 180 people and serve as the digital hub for Draftfcb's European agencies.
