Correction: 2010 TV Ad Spending Much Greater Than $28.6 Billion

  • May 6, 2011
The April 22 edition of "On Media" ("Ad-Dependent TV Under Fire") incorrectly stated that total U.S. TV advertising was $28.6 billion in 2010. While industry estimates vary, the most recent figures from Publicis' ZenithOptimedia Group estimated that 2010 TV ad spending was $56.5 billion.
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