• May 9, 2011

Samsung Electronics has signed soccer (or football in other parts of the world) star David Beckham to be its global brand ambassador for the London 2012 Olympic games. The agreement will include appearances in multiplatform advertising and public relations campaigns. "Sport has a unique power to reach people and bring them together." Said Gyehyun Kwon, Samsung's vice president and head of worldwide sports marketing, in a statement.  "David has been actively taking part in a number of initiatives to help young people around the world to enjoy a better life, while Samsung's London 2012 marketing campaign will also place great importance on the value of engaging youth. And to this end, we're delighted that David will be supporting our goal to extend the Olympic Games spectator experience to fans throughout the world using our leading smart mobile technology."