Kre8, a direct response oriented shop in Winter Park, FL, has tapped Chris Conderino as executive vice president-managing director of media and client services. Conderino, who most recently was
executive vice president-director of planning and client services at Publicis' Zenith Optimedia Group, will oversee Kre8's expansion into New York City, with a new office slated to open there in the
fourth quarter.
