Yokohama Boosts Sports Marketing

  • May 16, 2011
Yokohama Tire has signed on to sponsor Major League Baseball club the Philadelphia Phillies. The agreement gives the Tokyo-based tire company a brand presence behind home plate and on the first and third base lines. The tire maker also gets pre-game, post-game and in-game spots on the Phillies flagship radio station throughout the season.. The company is also sponsoring the Los Angeles Angels baseball team, the Boston Celtics and the Houston Rockets from the NBA. Yokohama also sponsored three NFL teams in 2010: the Dallas Cowboys, Baltimore Ravens and Denver Broncos.--Karl Greenberg

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