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Suppressing Retargeting Ads

  • PPC Blog, Tuesday, May 17, 2011 2:05 PM
Geordie provides instructions on how to create a remarketing list for people who have converted on a Web site from being served banner ads that attempt to recapture site visitors who abandon the shopping cart. Advertisers don't want to hit them twice, so he explains how to suppress lists to avoid upsetting previous customers.

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