Unfortunately, "While Hipster's initial launch page had over 10,000 signups in its first few days of existence, the start-up's actual user numbers for SXSW were at just over 4,000 for the entire
three day period." To carve out a place in the local space, Hipster CEO Doug Ludlow plans on using the new financing to double his team -- from three to six -- and to move the entire operation from
Los Angeles to San Francisco.
Instead of launching city by city, Hipster will now be launching everywhere in the U.S. at once, on both Web and mobile. Additional investors include Lightbank, Charles River Ventures, Max Ventilla, TechStars David Cohen and David Tisch, Google's Don Dodge, Paige Craig, Ludlow Ventures, and Lerer Ventures.