• May 18, 2011

Procter & Gamble's pro line of hair care products for salons, Wella Professionals, is launching a new lineup of 46 new products that are for both salons and home use.

The company is backing the new product via a spokesperson relationship with actress Rebecca Romijn, who will make appearances of behalf of the brand and Wella's first North American flagship salon at Pipino 57 in New York City.

The efforts begin on May 17 when Romjin appears with stylist Ric Pipino, at the Pipino 57 opening in midtown Manhattan.