Broadcasters rate production of 3D content and channels as the lowest technology investment priority, according to Ovum. The tech analyst firm asked senior IT and business execs to rate the production
of 3D content as a strategic priority for 2011. Fifty-three percent of respondents said 3D content production was "not an important business consideration," the highest figure of all 11 investment
areas. Moreover, no broadcasters in Europe or North America viewed 3D as a "critical investment area."