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TV Watchers "Like" Their Shows

In other "Liking" news, 275 million Facebook users have "Liked" a TV show, according to Justin Osofsky, Facebook's Director of Media Partnerships. Those that have Liked a TV Show, Like an average of six shows, which means there have been roughly 1.65 billion Likes of TV shows, calculates Inside Facebook.

"These statistics indicate that TV studios should consider increasing their marketing efforts on Facebook to take advantage of the organic interest in Liking Pages of TV shows," it writes. "Through Pages, they can strengthen fan loyalty, increase viewership, and sell merchandise."

In particular, Facebook pages for shows such as "Family Guy" (30.2 million Likes), "South Park" (26.7 million), "Two and a Half Men" (18.8 million) and "Glee" (13.7 million) have converted their brands into huge followings without relying on advertising, Inside Facebook notes, adding that Liking a TV show has become a common practice -- not one reserved for just a show's biggest fans.

Read the whole story at Inside Facebook »

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