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Consumers Get Skeptical About Green Products

A lot of companies are touting themselves as green, but consumers and critics are starting to wonder about the validity of the claims. Ogilvy & Mather says they have a point. The agency, which advocates accurate environmentalist marketing, says greenwashing is at epidemic levels. Says Scott McDougall, CEO of eco-marketing firm TerraChoice, "If we allow companies to get away with exaggeration, consumer skepticism will become cynicism and they'll stop choosing green products at all."

Read the whole story at Los Angeles Times »

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