A lot of companies are touting themselves as green, but consumers and critics are starting to wonder about the validity of the claims. Ogilvy & Mather says they have a point. The agency, which
advocates accurate environmentalist marketing, says greenwashing is at epidemic levels. Says Scott McDougall, CEO of eco-marketing firm TerraChoice, "If we allow companies to get away with
exaggeration, consumer skepticism will become cynicism and they'll stop choosing green products at all."
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