Modelo Especial is one of the fastest-growing beer brands. But it has not gotten that way by trying to appeal to everyone. Rather, the Crown Imports brand gets 80% of consumption from Hispanics. It is
the third-largest import behind Corona Extra and Heineken and the third-fastest growing import, as well. The brand, which grew 15.7% last year, trails only Anheuser-Bush's Stella Artois and Heineken
USA's Dos Equis, according to Beer Marketer's Insights.
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