• May 24, 2011

Verizon is targeting Hispanic consumers with a new Spanish-language interactive Web site, www.EnciendeteFios.com,meant to introduce them to the company's FiOS Internet, television and home services.

The Web site, which can be viewed in either English or Spanish, is intended to bring to life the experience of the FiOS service, according to the company. Included among the content are customer testimonials from consumers who live around the country, who talk about how the FiOS service keeps them connected with their loved ones.

"We wanted to create a unique online destination that provides pertinent information to Hispanic consumers," said Oscar Madrid, director of multicultural marketing at Verizon, in a statement. "Providing Spanish-speaking consumers with in-language information is important, but merely translating our existing content to Spanish was not enough. In order to fully connect with this important base of consumers, we needed to create an educational and informational site that would resonate with them at a functional and emotional level."