Millennial Buys Mobile Data Startup

Mobile ad network Millennial Media has acquired mobile data firm Condaptive. The Washington, D.C.-based startup is focused on helping developers build mobile audiences by analyzing location and other data. Terms of the deal were not disclosed.

"Condaptive has a unique algorithmic approach to building audiences, and are able to deliver data driven insights that we believe will prove valuable for both advertisers and developers," wrote Millennial CTO Chris Brandenburg, in a blog post today. "Additionally, Condaptive has built a suite of tools for their internal usage that will now be exposed to our developer community, opening up new opportunities for improving the mobile experience."

Millennial said Condaptive's management team has previously held senior engineering positions at companies such as Razorfish, Sirius XM Radio, and NBC Universal.  Last year, Millennial acquired San Francisco-based mobile analytics firm TapMetrics to bolster tracking of application usage on its network.

Next story loading loading..

Discover Our Publications