Joyce will oversee the company's Avia, ryka and AND 1 brands, which Brown Shoe added to its portfolio with the acquisition of ASG in February.
Joyce spent more than 19 years in a series of positions at Nike, Inc., where he was appointed VP-global sales in 1997. He has also been EVP at adidas America, President COO at HO Sports and SVP and general manager at Nautilus, Inc.
Most recently, Joyce was a partner at The Meriwether Group, a private equity investment firm where he handled brand and organizational development for footwear, apparel and accessories clients.