UPS and Live Nation Entertainment have inked a multi-year sponsorship that promotes UPS for having environmentally conscious logistics solutions. The effort, designed to reach North American music
fans and recording artists, includes UPS' role as exclusive global package, shipping and logistics sponsor of Live Nation Entertainment, and Live Nation Entertainment tours and venues. Live Nation
Entertainment will give UPS promotional opportunities with in-venue signage, hospitality events, VIP ticketing and backstage experiences. UPS also will advertise across Live Nation Entertainment's
online platform, which the companies say attracts an average of nearly 17 million unique monthly users.
Karl Greenberg
